Now that many fashion brands have expanded into the global community, it is more important than ever to be aware of cultural differences. Despite rapid access to information, brands continue to make massive cultural gaffes when designing and marketing. These negative consequences are financially costly and could lead to irrevocable damage to the brand image. This workshop helps professionals working in the fashion and design to think globally from the very beginning of the concept phase through to the marketing activities.

• Anyone who works in fashion and design
• Marketing agencies who have clients from the fashion industry
• Public Relations and media agencies working with fashion clients